Custom logo design process (Our 3-4 week partnership plan):
- Consult Call (Complimentary): 20-minute complimentary consult call to enthusiastically high-five and make sure we’re a good team.
- Brand Discovery (Homework): Guided business exploration with a Branding Discovery Questionnaire for a deeper dive into your goals.
- Kickoff Call (Week 1): 30-minute kickoff call before your start date to get our ducks in row, and make a clear plan of attack for your design.
- Logo Concepts (Week 2): 2 completely custom + unique initial logo concepts to choose from.
- Alternate Layouts (Week 3): 2 different layouts of each design for extra versatility (ex: some are circles, some are wide rectangles, etc.)
- Color Palette (Week 3): Color palette development + color psychology analysis to bring your new logo system to life.
- Guidelines Booklet (Week 4): This booklet delivers your new logo, font names, and color palette so you can keep looking incredible—even if you’re not always working 1:1 with a designer.
- All the files (week 4): An organized assortment of files for your new logo system, set up for print, web, and social media so you can hit the ground running.